WhatsApp Marketing Guide
A practical playbook for Shopify growth using the official WhatsApp API
Getting compliant
Use approved message templates for any outbound message. Templates must be submitted to Meta for approval—avoid promotional language in utility templates. Always get opt-in before marketing: collect phone numbers with consent and store opt-in timestamps.
Broadcast strategy
Segment by purchase history, tags, or behavior. Don’t blast everyone—targeted messages convert better. Limit frequency: 1–2 promotional broadcasts per week max. Test send times and track open rates.
Abandoned cart recovery
Send the first reminder within 1–2 hours. Include product images and checkout links. Follow up at 24h and 72h if needed. Focus on helpful copy over discounts—urgency and clarity often outperform price cuts.
COD confirmation
Use button templates for one-tap confirm or cancel. Send before dispatch to reduce RTO. Add fallback messages for customers who don’t respond. Sync with your logistics provider for accurate status.
Post-purchase updates
Order confirmation, dispatch, and delivery alerts build trust and cut “Where is my order?” tickets. Use tracking links when available. Keep messages short and actionable.
Metrics to track
Revenue recovered from abandoned cart, RTO rate for COD, broadcast click-through and conversion, support ticket volume, and message delivery/read rates. Use Zaplet analytics to optimize.
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